**Brand Voice + Strategy

Writing + Editing**

I help conscious businesses and holistic facilitators curate an online presence and voice that is authentic and impactful.

As a multi-disciplinary creative, I draw on my 10+ years experience and my intuitive capacity, to ensure the potency of your work is delivered through your messaging, crystallising the essence of your offering and your brand.

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Get to know me

EMAIL 👉🏾 [email protected]


10+ years experience working in Wellness | Spirituality | Personal Development

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Brand Voice • Content Strategy

Book Editing • Coaching

Working closely alongside my clients, to ensure the voice throughout your online copy is reflective of your expertise, your unique wisdom and experience.

I consult and work on the breadth of your online presence; from landing pages to sales funnels, email sequences, lead magnets and social media. My support means you will have a cohesive brand voice that compels exactly the audience you seek to attract, that speaks to the people you’re here to guide.

Coaching you in the development of your book. As you birth your work, I provide structural analysis, contextual research + support, assisting you in honing your voice as a writer, and creating work you are truly proud of.

My deep passion, knowledge and understanding of esoteric and spiritual topics and practices provides a level of insight and attuned reflection in the editing process (that you won’t find working solely with ChatGPT!🤖)

Current Project:

✏️ Brand Voice + Strategy, Light School


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*'*Francesca is a heart-centered, conscious creator, skilled in asking the right questions to delve below the surface and package complex ideas in a way that is accessible and understandable.

If you're in need of someone who can weave a consistent, impactful narrative across all platforms, and values technical acumen as much as creative talent, Francesca is your ideal candidate.’ ~ Elijah Johnston, Modern Mantra Cofounder

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‘Fran's exceptional work at KIND showcased her masterful blend of structured project management and creative copy. I am eternally grateful for her during our family festival, as she as an amazing ability to keep calm and positive under pressure. I've recommended her in person many times and consider her a dear friend. I know she will be invaluable team member in any business.’ ~ George Whitelaw, Cofounder at KIND Matters

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<aside> "I had a beautiful time working with Francesca as my editor. What I crave as a writer is the freedom to just write — trusting that someone else can tidy it appropriately and put a bow on it for my readers. Francesca did this beautifully. Francesca cared about understanding my reader, but was perfectly objective and not emotionally attached to words that didn’t need to be there — any writer knows how much we need someone like this! She delivers when she says she will, and this integrity is very important to me. I highly recommend Francesca as an editor.” ~ Peta Kelly, writer + public figure

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'Words can be like x-rays if you use them properly - they'll go through anything. You read and you're pierced.' Aldous Huxley

Past Projects: an Overview